[icon size=”14px” color=”#D42053″ background=”#ffffff” radius=”0px” type=”icon-chevron-sign-right” spacing=”0px” /] Citizens’ Rail toolkit > Evaluate your success
[notphone]Evaluate your success[/notphone][phone]Evaluate your success[/phone]
Survey your existing passengers to find out their views. Ask the public about their travel choices and discover what would encourage them to travel by train. And look at the wider landscape to make sure you’re working with the right stakeholders.
Referring to specific target groups allows you to assess project related impacts on them and vice versa. Therefore you have to identify and to categorise relevant target groups in order to develop an adequate evaluation design. In terms of rail specific projects we suggest the following overarching categorisation of target groups that also determines the structure of the following sections: users (passengers), non-users (potential passengers) and other stakeholders.
Involving stakeholders in your project
[icon size=”14px” color=”#D42053″ background=”#F5F5F5″ radius=”0px” type=”icon-chevron-sign-right” spacing=”0px” /] Learn how you can identify stakeholders.
[icon size=”14px” color=”#D42053″ background=”#F5F5F5″ radius=”0px” type=”icon-chevron-sign-right” spacing=”0px” /] Use the results to involve stakeholders.
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Understand the background of evaluation
[icon size=”14px” color=”#D42053″ background=”#F5F5F5″ radius=”0px” type=”icon-chevron-sign-right” spacing=”0px” /] Learn what evaluation is.
[icon size=”14px” color=”#D42053″ background=”#F5F5F5″ radius=”0px” type=”icon-chevron-sign-right” spacing=”0px” /] Use the results to evaluate your railway project.
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[icon size=”14px” color=”#D42053″ background=”#F5F5F5″ radius=”0px” type=”icon-chevron-sign-right” spacing=”0px” /] Use questionnaires, face-to-face surveys or focus groups.
[icon size=”14px” color=”#D42053″ background=”#F5F5F5″ radius=”0px” type=”icon-chevron-sign-right” spacing=”0px” /] Use the results to plan improvements and marketing campaigns.
[button size=”small” color=”#ffffff” background=”#d42053″ radius=”0px” type=”flat” link=”/toolkit/evaluate-your-success/passenger-research/” newwindow=”false” icon=”” ]Read more[/button]
[icon size=”14px” color=”#D42053″ background=”#F5F5F5″ radius=”0px” type=”icon-chevron-sign-right” spacing=”0px” /] Use questionnaires, face-to-face surveys or focus groups.
[icon size=”14px” color=”#D42053″ background=”#F5F5F5″ radius=”0px” type=”icon-chevron-sign-right” spacing=”0px” /] Use the results to plan improvements and marketing campaigns.
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Evaluation of stakeholder participation
[icon size=”14px” color=”#D42053″ background=”#F5F5F5″ radius=”0px” type=”icon-chevron-sign-right” spacing=”0px” /] Learn how to assess your current practices.
[icon size=”14px” color=”#D42053″ background=”#F5F5F5″ radius=”0px” type=”icon-chevron-sign-right” spacing=”0px” /] Learn about new participations methods to try.
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Toolkit homepage | Why get involved? | Contacts for volunteers | How the rail industry works
Improve existing stations
– Early consultation
– Designing with students
– Art and gardening projects
– Community-focused buildings
New uses for station buildings
Creating new stations
More trains, better stations
Attracting more users
Involving citizens and stakeholders
Volunteers
People with disabilities
Schools
Students
Businesses
Tourism sector
Rail ambassadors
