Citizens’ Rail toolkit  > Bring lines to life


Bring lines to life

How can you help your line to grow?

There are many routes to helping your line to succeed. If you want more trains or improved stations, then working in partnership is key. Start with a well thought out idea and follow our tips to enhance your chances of success.

Another way to boost your line is to undertake a marketing campaign to raise its profile and attract new passengers. Special events, press releases, leaflets and social media are all good ways to reach new audiences.

The local community can be your biggest ally. Hold line forums, committees or one-off events to get new perspectives and fresh ideas from local government, the railway, passenger groups, tourism bodies and others.

Choose where to start

If you’re finding this toolkit useful, join our online network, the Community Rail Cafe at It’s quick and free to join, and is a great place to make new contacts, ask questions and share best practice.