Survey your existing passengers to find out their views. Ask the public about their travel choices and discover what would encourage them to travel by train. And look at the wider landscape to make sure you’re working with the right stakeholders.

Referring to specific target groups allows you to assess project related impacts on them and vice versa. Therefore you have to identify and to categorise relevant target groups in order to develop an adequate evaluation design. In terms of rail specific projects we suggest the following overarching categorisation of target groups that also determines the structure of the following sections: users (passengers), non-users (potential passengers) and other stakeholders.